10 v 10
Dove
Ogilvy Sydney x Ogilvy London


Despite platform age restrictions, girls as young as 10 years-old continue to be exposed to harmful social media beauty content that pressures them to adopt anti-aging skincare routines. This not only affects their skin, but damages their self-esteem. Research by Dove revealed that 1 in 2 girls aged 10-17 now expects to become more concerned about their appearance as they age.

Dove sparked a global conversation by asking one question: when did 10 stop looking like 10?





 
Cindy acknowledges the Traditional Custodians throughout Australia.  Cindy lives and works on Gadigal land.
Running on Cargo